Like many, our founder Jenessa, had no idea how much air quality impacted her everyday life.
She was the kid with "mysterious illnesses", terrible allergies, and tons of sensitivities. Even as an high-performance Track & Field Athlete (competing for Team Canada internationally), she was constantly sick.
The truth is, when you're stressed, you're the most vulnerable to environmental factors.
The impact of the environment on her health became clear when Jenessa moved to India to work as a tech consultant.
Indoors, at the gym, Jenessa struggled to run. She lost sleep, gained weight, couldn't focus, was unmotivated and even started losing more hair than usual.
After moving back to Canada, her home environment, she realized the outdoor and indoor air pollution had been tangibly hurting her health.
Jenessa & Madison realized others were being impacted by their environments.
After a few health scares in the family and seeing their loved ones going through "flare ups", changing their diets, exercise and total health regimes, they thought - we all breathe ALL THE TIME, that has to mean something, right?
They were right. They realized that every major health disease was worsened by environmental factors, with some diseases resulting from poor air quality. They knew they could help shape a healthier future by breaking the mold and highlighting the invisible dimension of health - air!
We've always been passionate about people and the environment.
All along, we never lost our vision for people and the planet! Once again, we saw a brighter future but also the health disparity around the world.
Clean air is for everyone so we are on a mission to create "nutritious" air by taking away the things that make us & the planet sick,
& adding things that make us healthy, the way Mother Nature intended.
The Pandemic unveiled the truth that sickness travels primarily through the air & we are using chemicals to solve these problems. We wanted to make the air safer without sacrificing long-term health by breathing in tons of chemicals to avoid sickness.
Surface cleaners are effective but harsh. They get into our air, water, food & soil, harming the environment. They are also transported in one-time-use bottles creating tons of plastic waste. Personal health should not be the death of the environment!
If people can't work & businesses can't run - our economy is sick! Unfortunately, the cost of keeping businesses clean & people healthy can be extremely expensive. Clean, healthy air should be for everyone & and a sustainable, affordable solution shouldn't feel like a fantasy.
In the spirit of entrepreneurship and with their background in using technology to create sustainable solutions to big problems, Jenessa & Madison launched ecologicca.
They immediately reached out to the top scientists at their Alma Mater and discovered that hydroxyl technology could help solve problems in a sustainable way and actually promote health in the future!
10 days after losing their previous company, ecologicca was born with the mission of helping people control their health and environments by turning air into nutrition.
We believe if we can change our health from within, we can change the world from the inside out.
ecologicca was founded by passionate entrepreneurs and is supported by top researchers across Canada.
Jenessa is a two-time founder and is the founder and CEO of ecologicca, an IoT company that is connecting your health and your environment.
The company was born out of Jenessa's own personal health struggles. Despite being at the peak of her health and fitness journey, she would fall ill with inexplicable flus and it was finally determined that she was reacting to poor indoor air quality. Her travels showed her that this was a global problem, and thus began her mission to improve health through the environment.
She has a background in software and logistics, was a former professional runner for Team Canada, has a Master's in Business from Ivey Business School and is passionate about social and environmental responsibility.
Laura is the co-founder and COO of ecologicca, and the founder of What in the Tech.
She runs a tech consulting business and sits on Venture for Canada's Employer Advisory Board. Laura is passionate about community building and philanthropy and spent 2023 acting as the Executive Director of Twelve Donations, previously served as a Vice-Chair on the Tech4SickKids Council, has been an active mentor within the tech community and beyond, and is currently a member of the Tech+Biz4SickKids Council.
She is also an angel investor, a 2-time DMZ Women of the Year nominee (23/24), and was named as one of The Peak’s Emerging Leaders in Tech for 2024.
Jenessa Olson & Madison De Sousa -
Sisters, Founders
Jenessa Olson & Madison De Sousa, launched their first business to take environmental & social responsibility into their own hands after learning about the horrors of the fast fashion industry. With core values & personal convictions around caring for people & the environment, they created an award-wining digital platform to help retailers decrease clothing waste while making fashion more accessible & sustainable.
After landing a BIG name client, the COVID-19 Pandemic, crushing their business & leaving them wondering, "what do we do now?!"
Immediately, they saw people & businesses struggling - just like them. They also couldn't help but see ALL THE CHEMICALS that were being used & knew there had to be a better way for people, the planet & the economy as a whole, today & in the future.
Monthly, discounted payments.
A one time initiation fee.
Clear air, everyday
